• Portfolio

E7REINIGUNG GMBH

Service

Brading, Marketing

Client

E7REINIUNG GMBH.

Industry

Cleaning

Intro

E7 Reinigung – Brand Identity for a German Cleaning Company

Objective
Develop a cohesive brand identity that conveys professionalism, hygiene, and trustworthiness for E7 Reinigung, a Germany-based provider of residential and commercial cleaning services.

Strategy

  • Conduct local market research and competitive analysis to establish a unique positioning.

  • Choose a name combining “E7” (efficiency & modernity) with “Reinigung” (German for “cleaning”) for instant clarity.

  • Define a color palette of aqua green and charcoal gray to evoke freshness and precision.

Solutions

  • Modular Logo: Horizontal and vertical lockups for versatile use across all media.

  • Visual System: Simple icons representing key services (window cleaning, sanitization, laundry).

  • Collateral: Recycled paper business cards, email signature, and social media templates.

3D metallic and turquoise logo of E7 Reinigung with crescent moon, sparkling stars, and slogan Wir lieben sauber on dark wall background.

Results

  • A consistent, memorable brand identity tailored to the German market.

  • +35% in quote requests within two months of launch.

  • A solid foundation for expansion into new German regions.

Applied Services: Brand Identity • Naming • Logo Design • Visual Guidelines • Print & Digital Collateral

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