• Portfolio

E7REINIGUNG GMBH

Service

Brading, Marketing

Client

E7REINIUNG GMBH.

Industry

Cleaning

Intro

E7 Reinigung – Brand Identity for a German Cleaning Company

Objective
Develop a cohesive brand identity that conveys professionalism, hygiene, and trustworthiness for E7 Reinigung, a Germany-based provider of residential and commercial cleaning services.

Strategy

  • Conduct local market research and competitive analysis to establish a unique positioning.

  • Choose a name combining “E7” (efficiency & modernity) with “Reinigung” (German for “cleaning”) for instant clarity.

  • Define a color palette of aqua green and charcoal gray to evoke freshness and precision.

Solutions

  • Modular Logo: Horizontal and vertical lockups for versatile use across all media.

  • Visual System: Simple icons representing key services (window cleaning, sanitization, laundry).

  • Collateral: Recycled paper business cards, email signature, and social media templates.

Results

  • A consistent, memorable brand identity tailored to the German market.

  • +35% in quote requests within two months of launch.

  • A solid foundation for expansion into new German regions.

Applied Services: Brand Identity • Naming • Logo Design • Visual Guidelines • Print & Digital Collateral

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