• Portfolio

Rocket Energy Drink

Service

Brading, Marketing

Client

Rocket Power Storage

Industry

Energy Drink

Intro

Objective
Position Rocket as the go‑to energy drink for athletes and go‑getters, combining bold flavor with a sleek, powerful image that drives trial and loyalty.

Strategy

  • Conduct consumer insights to understand peak‑performance needs and taste preferences.

  • Develop a name and tagline (“Rocket – Fuel Your Ascent”) that evoke speed, strength, and upward momentum.

  • Choose a fiery red‑orange and matte black palette to convey intensity, energy, and modern sophistication.

Solutions

  • Logo & Packaging: Dynamic angular mark suggesting a rocket’s trajectory, paired with a clean, condensed wordmark for maximum shelf impact. High‑contrast can designs featuring metallic accents.

  • Visual System: Action‑oriented photography and bold graphic elements (speed lines, gradients) for point‑of‑sale, social media, and ad campaigns.

  • Collateral & Campaigns: Branded merchandise (shakers, apparel), digital launch ads with influencer partnerships, and in‑store display units optimized for visibility.

Results

  • Achieved a 50% sell‑through rate in key retail accounts within the first quarter.

  • Grew social media engagement by 80% through targeted athlete and fitness influencer collaborations.

  • Secured distribution in three major European markets within six months.

Applied Services: Brand Identity • Packaging Design • Marketing Strategy • Campaign Creative • Digital & Retail Collateral

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