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Solara Energy Solutions

SOLARA branding flag outside modern building – promotional display for solar energy and innovation

Service

Brading, Marketing

Client

Solara Ltd.

Industry

Energy.

Intro

Objective
Build a dynamic, trustworthy brand for Solara Energy, a renewable power company focused on solar installations and green solutions across Europe.

Strategy

  • Perform industry and audience research to pinpoint Solara’s unique value: high-efficiency panels, seamless installation, and end-to-end service.

  • Craft a name and tagline (“Solara Energy – Powering a Brighter Tomorrow”) that highlight sustainability and innovation.

  • Select a vibrant yellow-to-orange gradient paired with deep navy to evoke sunlight, reliability, and technological expertise.

Solutions

  • Logo System: A modern sunburst emblem paired with a clean, geometric wordmark for instant recognition on digital and physical media.

  • Visual Language: Bold photography of solar arrays, supplemented by simple icons for services (residential, commercial, maintenance).

  • Brand Assets: Vehicle decals, site hoardings, presentation templates, and responsive web components to ensure consistency at every touchpoint.

SOLARA business card with neon yellow sunburst logo and white text, placed on industrial metal grid with modern neon lighting.
Minimalist SOLARA business card with neon yellow sunburst logo on black matte surface, placed on industrial metal grid with futuristic lighting.
Hand holding a gray paper cup with SOLARA logo and neon lime sunburst design on a minimalist gray background.
Clipboard with SOLARA logo featuring neon yellow sunburst design on a black background, placed on a minimalist concrete surface with dramatic lighting.

Results

  • Launched a unified identity that boosted brand recall by 60% in target markets.

  • Achieved a 45% increase in lead-form submissions within three months.

  • Established Solara Energy as a go‑to partner for sustainable power projects.

Applied Services: Brand Identity • Naming & Tagline • Logo Design • Visual Guidelines • Print & Digital Collateral

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