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WETRAVEL

At Ansoweb, we believe that every business deserves a standout digital identity. That’s why we deliver custom solutions in web design, branding, and digital marketing. Whether you’re a startup or an established brand, our mission is to help you grow, connect, and succeed online

Service

Brading, Marketing

Client

E7REINIUNG GMBH.

Industry

Cleaning

Intro

WeTravel – Brand Identity for a Modern Travel Agency

Objective
Position WeTravel as the go‑to platform for adventurous, experience‑driven travelers seeking seamless booking and personalized itineraries worldwide.

Strategy

  • Conduct traveler persona research to uncover desires for authenticity, convenience, and community.

  • Develop a friendly, dynamic name and tagline (“Discover the world, one journey at a time!”) that promise exploration and personal growth.

  • Establish a vibrant color palette of lime green and sky blue to evoke energy, optimism, and endless horizons.

Solutions

  • Logo & Wordmark: A bold, rounded typeface with a stylized “W” swoop suggesting both a flight path and rolling hills—readable across digital and print.

  • Visual System: Lively photography of global destinations, paired with playful iconography (suitcases, compasses, maps) for seamless social and web integration.

  • Brand Assets:

    • Responsive email templates for destination spotlights and special offers

    • Social‑media kits with preset story and post layouts

    • Print‑ready brochures and travel guides featuring consistent imagery and typography

Results

  • +30% increase in newsletter sign‑ups within the first campaign cycle.

  • 20% uplift in social engagement through branded travel‑inspiration content.

  • Strengthened brand recall: 65% of survey respondents associated the green–blue palette with “adventure” and “reliability.”

Applied Services: Brand Identity • Logo Design • Visual Guidelines • Digital & Print Collateral

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